Flip Box
Research
Weeks 1–2
Design
Weeks 3–6
Test
Week 7
Ship
Week 8
See it built,
step by step.
Software people
actually finish
using.
Week three, Allina intake redesign
The wall at 212 2nd St SE
Eight weeks, one problem.
Every engagement starts the same way: two weeks of listening to the people who use your product, then six weeks of designing, testing and handing over files your engineers can build from on Monday.
How a sprint worksFour services.
No retainers.
Research
Interviews, field visits, analytics.
Research
12 to 20 interviews with the people who use your product, a day on site, and a 30-page report you can hand to your board.
Scope thisProduct design
Flows, screens, prototypes.
Product design
Every screen in the flow, designed in Figma with your components, clicked through by real users before a line of code.
Scope thisAccessibility
WCAG 2.2 AA audits and fixes.
Accessibility
A screen-reader and keyboard audit with a ranked list of fixes, and a second pass once your team has shipped them.
Scope thisDesign systems
Components your team keeps.
Design systems
Tokens, components and docs in Figma and Storybook, so the next feature looks right without us in the room.
Scope thisFewer clicks,
more finished forms.
−42%
calls to the help line in the first quarter after the new transfer flow shipped.
Read the case studyNorth Star Credit Union
Allina Clinics
Bramble & Co.
Prairie Grain Co-op
38
products shipped
Since 2014, for 27 clients. 19 of them are in Minnesota or Wisconsin.
+31%
task completion
Median rise in people who finish the task they came to do.
−24%
support tickets
Median drop in tickets about the screens we redesigned.
96
Net Promoter Score
From our clients, collected by a third party every December.
Measured after
launch, not before.
Eight weeks,
start to handoff.
01
Listen
Weeks 1–2
Listen
Stakeholder workshop, 12–20 user interviews and a look at your analytics. You get a findings deck on day ten.
02
Sketch
Weeks 3–4
Sketch
Three rough directions on paper and in Figma. We pick one together in a 90-minute review.
03
Prototype & test
Weeks 5–7
Prototype & test
A clickable prototype tested with eight real users. Two rounds of changes, both recorded.
04
Hand off
Week 8
Hand off
Annotated Figma files, a component list and a walk-through with your engineers. Thirty days of questions included.
“They made the
boring part easy.”
“Fernway sat with our member-service reps for two full days before they drew a single screen. The new transfer flow is the first release our board didn’t have a single question about.”
Mark Halvorsen, VP Digital, North Star Credit Union, St. Paul
−42% help-line calls
4.8★ in the App Store
9 weeks, on budget
Mobile transfer flow, North Star Credit Union. 186,000 members; shipped May 2025.
Read the full case studyDana Okafor
Started Fernway in 2014 after eight years at Target’s digital lab. Runs every kickoff and still draws the first sketch.
LinkedIn ↗Dana Okafor
Luke Brennan
Designs the hard flows: money, medicine, government forms. Teaches interaction design at MCAD on Thursday nights.
LinkedIn ↗Luke Brennan
Ingrid Sorensen
Has run more than 1,400 user interviews, in clinics, credit unions and farm kitchens across six states.
LinkedIn ↗Ingrid Sorensen
Eleven people.
One long table.
Three sizes.
Prices on the page.
Audit
$9,500
Two weeks. A UX and accessibility review of one product, ranked by what to fix first.
What’s included
20 heuristics, WCAG 2.2 AA
5 user interviews
Ranked fix list in Jira
One readout with your team
Sprint
$48,000
Eight weeks. One problem, researched, designed, tested and handed off.
What’s included
Everything in Audit
Prototype tested with 8 users
Figma files + component list
30 days of questions
System
$92,000
Fourteen weeks. A design system your engineers will actually use.
What’s included
Tokens, 40+ components
Figma library + Storybook
Docs site on your domain
Two team trainings
What we learned
this year.
Why we still start on paper
Sep 18, 2026 · Luke Brennan
Why we still start on paper
Figma makes everything look finished. Paper doesn’t, and that’s exactly why clients argue with it — which is what you want in week three.
Read · 6 min
Interviewing people who hate your app
Aug 4, 2026 · Ingrid Sorensen
Interviewing people who hate your app
Recruiting the users who left is harder than recruiting the fans. Here is the $75 gift card script that works.
Read · 9 min
The one-page brief we send every client
Jun 22, 2026 · Dana Okafor
The one-page brief we send every client
Seven questions, one page, signed by the person who can say yes. It has saved more projects than any tool we own.
Read · 4 minTell us what
people give up on.
Call
(612) 555-0148
Weekdays, 9 to 5 Central.
Call nowWrite
hello@fernway.studio
A reply within one business day.
Email usVisit
Northeast Minneapolis
Free parking off Main St.
Get directions