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Hearth & Field Mutual · Madison, Wisconsin

Home insurance,
explained before
you need it.

A Wisconsin mutual since 1952. Plain-language policies, local adjusters and a help center that answers the question you actually have.
Average homeowners premium in Dane County: $1,284 / year.
A white farmhouse porch with black shutters

Roof, walls, built-in appliances and the attached garage, rebuilt at what it costs today. What you paid in 2009 doesn’t come into it.

Furniture, clothes, the bikes in the garage. Replacement cost is standard on every Hearth & Field policy.

Up to $500,000 if the mail carrier slips on your front steps in February, legal fees included.

Owned by the people we insure — not by shareholders.

A family of four on their living-room sofa
The Lindqvists, policyholders in Verona since 2011.
Hearth & Field started as a barn-fire fund for twelve farm families outside Mount Horeb. Seventy-four years on we cover 38,000 homes, and the profit still comes back to members as dividends.

$6.1 million went back to members in 2025. That worked out to $161 a household, taken straight off the renewal bill.

Every claim is owned by one adjuster at our Monroe Street office. You get their name and direct line on day one.

Your rate can’t rise more than 7% at renewal unless your home or coverage changed. We send the math, line by line.

Baraboo to Janesville. Independent agents who live where you do and still answer their own phones.

Coverage

Four policies.
No fine print
you can’t read.

Every policy is written at an eighth-grade reading level and comes with a one-page summary. Open one to see what it covers and what it costs.
A white house under heavy snow
Ice-dam and frozen-pipe cover is standard. This is Wisconsin.

For the house you own and live in. A 1920s bungalow on the Near East Side or a new build in Fitchburg, same policy.

  • Dwelling at full replacement cost
  • Sewer and sump-pump backup to $25,000
  • Hotel and meals while you’re displaced
From $92 / month

Walls-in coverage that picks up exactly where your association’s master policy stops.

  • Interior finishes and upgrades
  • Loss assessment to $50,000
  • Personal property at replacement cost
From $38 / month

For the apartment near campus or the duplex in Monona. Your landlord’s policy doesn’t cover your things.

  • Belongings anywhere in the world
  • Liability to $300,000
  • Identity-theft help line
From $11 / month

One to four rental units, owner not living there. Lost rent is covered while repairs are made.

  • Lost rent up to 12 months
  • Tenant-caused damage
  • Liability to $1,000,000
From $74 / month per unit
Claims

A claim, start to check,
in four steps.

Median time from first call to payment in 2025: 9 days. Here is what happens in between.

A roofer checking storm damage

Tarp the roof, shut off the water, take photos. Call (555) 214-7700 any hour, or start the claim in the app.

We reimburse emergency repairs up to $5,000 without pre-approval.

A couple meeting their adjuster

Within one business day you get a named adjuster, a direct line and a visit time. Most visits happen within 48 hours.

Same adjuster from first call to final check.

A couple reading their claim estimate at home

A line-by-line estimate in plain English. Use our contractors or your own. We pay the same either way.

Disagree with a number? A second adjuster reviews it free.

A finished, rebuilt kitchen

Direct deposit, usually in three business days. Replacement-cost holdback is released as soon as the work is done.

Average 2025 water-damage payout: $14,860.
24 / 7 claims line
(555) 214-7700
Or text a photo to (555) 214-7711 and we’ll call you back within 15 minutes.
2025 in numbers
From our annual member report, audited by Baker Tilly in March 2026. Open a figure for the story behind it.

Across 3,860 claims. Wind and hail were 41% of it after the June 18 storms in Dane and Iowa counties.

Median, first call to money in your account. The industry median for Wisconsin homeowners is 23 days.

Our renewal rate. Of the 4% who left, most sold their home and moved out of state.

From 3,140 post-claim surveys. We publish every one, including the 2-star reviews.

Neighbors who’ve
had to call us.

Unedited, with permission. Open a story to read it in full.

Ruth and Glen Halvorsen
A pipe burst behind the dishwasher the week of the January cold snap. Megan from Hearth & Field called at 7:40 a.m., came out at nine, and had a drying crew in by noon. We were back in our kitchen in five weeks.
Ruth & Glen Halvorsen · Middleton, WI · water damage, paid in 6 days

Marcus Jelinek
Half our shingles ended up in the neighbor’s yard in the June storm. The estimate covered the full roof so it would match, plus the gutters. No arguing.
Marcus Jelinek · Sun Prairie, WI · wind and hail, paid in 11 days

Alyssa Brandt
Someone cut the lock on my bike outside the Capitol. I filed from my phone at lunch and the replacement money was in my account Friday.
Alyssa Brandt · Madison, WI · theft, paid in 3 days
What it costs

Sample premiums for a $340,000 home in Madison.

Built in 1998, 2,100 sq ft, $1,000 deductible, no claims in five years. Your quote will be different, usually by less than people expect.

Replacement cost on the house, actual cash value on belongings. Good for a paid-off home and a healthy emergency fund.

  • Dwelling $340,000
  • Personal property $120,000
  • Liability $300,000
$78 / month
$936 billed yearly

Everything in Essential, plus replacement cost on belongings and the water coverage Wisconsin basements need.

  • Personal property at replacement cost
  • Sewer and sump backup $25,000
  • Hotel and meals up to 24 months
$107 / month
$1,284 billed yearly · 64% of members

Everything in Standard, plus equipment breakdown, service lines and a zero deductible on glass.

  • Equipment breakdown $100,000
  • Underground service lines $20,000
  • Liability $1,000,000
$139 / month
$1,668 billed yearly
Help center

Answers, sorted
the way you’d ask.

312 articles, written and kept current by our member-service team in Madison. Can’t find it? We answer chat in under two minutes, 7 a.m.–9 p.m. Central.

Yes. Monthly autopay from a checking account is free; card payments carry no fee either.

On the same day each month as your policy start date. You can move it once a year in your account.

You get a 21-day grace period and two reminders. Coverage never lapses inside the grace period.

One weather claim in three years never changes your rate. Two non-weather claims in three years may.

No. Use anyone licensed in Wisconsin; we pay the same estimate either way.

In the app or at hearthfield.example/claims. Every note your adjuster writes shows up there, typos and all.

Upload the contractor’s invoice in your account. A new roof usually lowers your premium 6–12%.

Equipment up to $10,000 is included. Clients visiting your home need an inexpensive business endorsement.

Yes, with a full refund of the unused premium and no cancellation fee.

Someone who knows
your street.

Every Hearth & Field agent lives in the county they serve. We’re hiring in La Crosse and Eau Claire (open roles).

Dana Kowalski

Nineteen years with Hearth & Field. Dana handles homeowners and small rentals on the East Side and coaches the Monona Grove girls’ soccer team.

(555) 214-7731 · dana@hearthfield.example

Tom Reinholt

A former contractor, Tom is the one to ask about new construction, additions and what a policy should say about your new roof.

(555) 214-7742 · tom@hearthfield.example

Priya Natarajan

Condos, renters and first-time buyers. Priya can quote a renters policy in about the time it takes to order a coffee on State Street.

(555) 214-7756 · priya@hearthfield.example
Offices

Stop by.
Bring your dec page.

Three offices, no appointment needed. Bring the declarations page from your current insurer and we’ll show you, side by side, what you’d pay with us. The coffee is free. It is not great.

2614 Monroe Street, Madison, WI 53711
(555) 214-7700 · Mon–Fri 8–6, Sat 9–12

Free parking behind the building on Glenway.

1650 Deming Way, Suite 120, Middleton, WI 53562
(555) 214-7760 · Mon–Fri 8:30–5:30

218 E Main Street, Sun Prairie, WI 53590
(555) 214-7780 · Mon–Fri 9–5, Thu until 7

(555) 214-7700, option 1 · claims@hearthfield.example
Hearth & Field Mutual Insurance Co. · NAIC #18842