Over half of all internet users browse in a language other than English. If your site speaks only one language, you are invisible to most of them.
Three real benefits
- More traffic — each language gets its own URLs that search engines can index.
- Better SEO — hreflang tags tell Google which version to show to whom.
- More sales — visitors trust and buy from sites in their own language.
Open the page source of this post and search for hreflang: you will find one link for every language version.