ShapeOptions (free) is a complete option builder with flat-fee pricing. ShapeOption Pro is a standalone plugin that includes all of it and adds the advanced features below.
Feature comparison
Building
Feature
Free
Pro
Visual builder, unlimited groups and sites
✓
✓
20 core field types
✓
✓
Swatches (text, color, image, label)
—
✓
Calculation, date & time range and product fields
—
✓
Templates (3 free, 8 more in Pro)
✓
✓
Import / Export
✓
✓
Style Settings and per-field styles
✓
✓
Pricing
Feature
Free
Pro
Flat fee per field and per choice, live total
✓
✓
Per unit, percentage, per character, quantity-tiered and lookup-table pricing
—
✓
Price formulas (calculation field)
—
✓
Rules and visibility
Feature
Free
Pro
Show on all products, products, categories or tags
✓
✓
Combined lists, user role and date window rules
—
✓
Exclude products or categories
—
✓
Group and field visibility by role, including guests
—
✓
Conditional logic with nested AND/OR groups
—
✓
Hide whole sections by field value
—
✓
Fields and checkout
Feature
Free
Pro
Secure file uploads
✓
✓
Drag-and-drop uploads and S3 offload
—
✓
Repeatable fields and repeat per quantity
—
✓
Checkbox minimum / maximum / exact selection
—
✓
Weight, shipping class and shipping methods per option
—
✓
Edit options from the cart
—
✓
Options in cart, checkout, orders and emails; HPOS and Cart/Checkout Blocks
✓
✓
Display and insights
Feature
Free
Pro
Before / after Add to Cart placement
✓
✓
Shortcode, block, Elementor, Divi and Bricks
—
✓
Multi-step wizard
—
✓
Analytics dashboard
—
✓
Good to know
Pro is standalone — it does not need the free plugin.
Groups from the free plugin are not moved into Pro automatically. See Moving from free to Pro.
Both plugins need WordPress 6.2+, PHP 7.4+ and WooCommerce 8.0+.
